With the growing popularity of coconut oil-based health and cosmetics products in Japan, sales are strong at Cocowell Corp., which imports a traditionally made version of the oil from the Philippines.

To support communities in the world's largest coconut oil producing country, the Osaka-based company uses part of its revenue to donate seedlings and fertilizer to Filipino villages.

Cocowell President Yu Mizui, 39, went to a university in the Philippines in 2002 to study about environmental issues in developing countries.