Toyota Motor Corp.'s vision of a hydrogen future will begin with a ¥7 million ($69,000) car.
That is the price of Toyota's upcoming fuel-cell vehicle, the world's largest carmaker said in a statement Wednesday. The Camry-sized car will go on sale to Japanese consumers before next April, followed months later in the U.S. and Europe, it said.
The car represents the path Toyota will take toward zero emission, choosing fuel cells over the plug-in electric technologies embraced by the likes of Tesla Motors Inc. The maker of the Prius will join Hyundai Motor Co. in facing the challenge of making these vehicles affordable and easier to use given the lack of refueling infrastructure.