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Mass breast-feeding record attempted in Philippines

AFP-JIJI

Thousands of lactating mothers across the Philippines simultaneously breast-fed their babies Thursday in an attempt to break a world record and break down social taboos.

Organized by the advocacy group Breastfeeding Philippines, the event was held in 1,000 cities across the conservative, largely Catholic country, where advocates say there remained a stigma against women who breast-feed in public.

“When women bare their chests for sex in movies or wear skimpy clothes, the public thinks its OK, but when a mother bares her breast to feed a child, people generally think it’s gross,” group director Nona Andaya-Castillo said.

“One of our members was once told to breast-feed her child in the toilet. This thinking and attitude has got to stop.”

Thursday’s event is meant to break the group’s own Guinness World record of the most number of women simultaneously breast-feeding in multiple sites — 15,218 mothers in 2007.

An estimated 21,000 joined Thursday, but it would take Guinness representatives up to three weeks to verify the final tally, she said.

At one of the main venues of the event, about 500 lactating mothers were bussed to a convention center in the suburb of Marikina east of Manila.

They sat in plastic chairs and were given tips on proper ways to breast-feed their babies, including techniques in calming an infant and cleaning of nipples.

Jinky Valencia, 21, cradled her 1-month-old baby, Chrysler, as she tried to coax him to feed, but only a few drops came.

“Maybe I’m just shy. I am not used to doing this around in public, with so many people around,” she said. “Maybe I will get used to it eventually, but I don’t know if my husband will approve of it.”

Organizers said the event also aimed to remind legislators to resist lobbying by infant formula companies seeking to reverse a law promoting breast-feeding.

Passed in 1986, the law, called the Milk Code, prohibits advertising of infant formula to infants under two years of age.

Another law passed in 2009 requires private and public companies to allot time for employees who breast-feed, while requiring lactation stations in all public institutions.

“This activity is meant to send a strong message to legislators not to be swayed by these multinational milk companies to weaken our law,” Andaya-Castillo said.

The spokesman for the Infant and Pediatric Nutrition Association of the Philippines, a lobby group for the infant formula companies, was not immediately available to comment.

  • http://www.sheldonthinks.com/ andrew Sheldon

    Quoting Nona Andaya-Castillo: “When women bare their chests for sex in movies or wear skimpy clothes, the public thinks its OK, but when a mother bares her breast to feed a child, people generally think it’s gross”.

    That’s because ‘breast feeding is not the issue’. The issue is men who secretly want to feed themselves. Society is over-sexualised. The reason is not simply advertising; its the inability of people to find redeeming intellectual value in their counterparty; so they treat them like cattle (with tits to milk). Greater empathy by equally conservative mothers is required; rather than a ‘tit-slap’. Gee, I love this new-found openness.
    The other issue is that conservatives are responding to the over-sexualisation of society, by reacting to the exposure. By treating the symptoms rather than the cause; they are actually part of the problem. Conservatives need to engage their minds. They have the most unhealthy attitudes to sex; which compels them to renounce ‘sexuality’ as other values. Their lack of mental engagement culminates in the over-emphasis on sex in relationships, which of course manifests in this equally mindless liberal/gay crusade which turns stimulating others through sexual acts as the seemingly overt foundation for relationships. Minds meanwhile gentrify.