Top Italian cheese-maker gives VIP treatment to its animals


A line forms for rubdowns as jazz piano tinkles out of the speakers. Some of the best buffalo mozzarella in the world starts with in-stable VIP treatment.

Ducky, Sweety and Lady lumber toward the sound system, attracted to the smooth Keith Jarrett licks at the exclusive Tenuta Vannulo dairy in southern Italy.

“The music helps them produce more milk because the animal feels more relaxed,” said 25-year-old Valentina Michelucci, a tousle-haired stable hand, who said she wants to try out some disco hits too. “They’re very curious when they hear it.”

The half-ton black water buffaloes spend their days lounging on rubber mattresses, munching on organic hay or looking forward to showers of a cooling mist from overhead pipes.

When they feel the urge, they saunter into a special pen for automatic milking by a unique machine that knows the exact shape of each udder thanks to a code emitted by the electronic collars each buffalo is outfitted with.

Or they can head to large round brushes that twist into action when the animals come into contact with them, providing a back and shoulder massage.

“Animals have to be treated well to produce stress-free milk,” said Antonio Palmieri, owner of the 200-hectare farm.

The dapper Palmieri is seen as a pioneer for environmentally sustainable buffalo dairies.

“They can’t speak for themselves, so it’s up to us to understand how they want to be cared for,” he said, sitting in a garden next to his three stables, which house 500 buffaloes.

The farm sells around 300 kg of mozzarella per day for €13 per kilogram — nearly $8 a pound.

There is just one catch: If you want it, you have to drive to the farm, 50 km south of Salerno, to buy it, as Palmieri does not bother with distribution.

Business is brisk anyway, thanks to the farm’s word-of-mouth fame and its international reputation among aficionados.

Around 45,000 customers visited the on-site farm shop in August alone.

On a recent visit by reporters, dozens of cars were in the parking lot, and a group of German tourists were visiting the farm.

Business has boomed despite Italy’s economic crisis.

“You can really taste the buffalo milk. It’s a bit far away, but it’s worth it!” said Anna Orzano, from Salerno, as she clutched a bag of ricotta and mozzarella.

The staple remains mozzarella, but Vannulo also make a range of buffalo milk-based products such as yogurt, ice cream and, starting next year, chocolate.

A workshop on the farm even produces buffalo-leather handbags and belts, and Palmieri said he plans to open a restaurant serving up buffalo steaks.

Vannulo’s “is widely regarded as the best mozzarella,” said Piero Sardo, president of the Foundation for Biodiversity at Slow Food, an Italy-based international gourmet and eco-friendly farming group.

“The well-being of animals is an important issue,” said Sardo, a cheese expert, although he admitted that the link between better treatment and tastier milk is scientifically “difficult to prove.”

The history of buffalo in Italy’s dairies has been traced to the 12th century, but it remained a mainly local affair until relatively recently because of the difficulties in refrigerating the milk.

Before the 1980s, most dairies in the region were small producers like Vannulo.

But in recent years, buffalo mozzarella has gone international and is now prized in the world’s best restaurants, from Dubai to Moscow to Sydney.

Expansion has brought problems too, including reports of large imports to Italy of buffalo milk from Central and Eastern Europe and the use of frozen or powdered milk.

“Milk is not simple. It is a living thing,” said Donato Brinca, 46, chief cheese-maker, as he stirred the milk into a paste and kneaded it to make mozzarella. “A good mozzarella needs to have a sweet taste and a hint of hazelnut.”

The lip-smacking result is a tough sell for the diet-conscious. Fresh buffalo milk is about 8 percent fat — more than twice as much as cow’s milk.

Palmieri, whose family has been rearing livestock for generations, conceded, “Buffalo mozzarella is definitely tastier, but it’s not exactly dietary.”

  • japanish

    That cheesemaker treats his animals better than Japanese companies treat their (human) employees!

    • John

      Perhaps management might try some of the above ideas to promote productivity. Classical music with afternoon tea dancing. Maybe mochi ice cream served all day at the office water fountain. Finally Shiatsu massage chairs for all might keep the stress level in a good balance.