7-11 turning to self-service coffee

JIJI

Seven-Eleven Japan Co. will introduce self-service coffee machines in around 15,000 stores in Japan by the end of August, with the basic cup going for ¥100.

The major convenience store chain said Monday it will aim to sell 330 million cups of coffee annually through the Seven Cafe service, targeting women as the main customers. That would equal the number of cups of coffee McDonald’s sells each year in Japan.

The machines will grind coffee beans and produce cups of high-quality drip brew in 45 seconds, Seven-Eleven said.

A regular-size cup of hot or iced coffee will be priced at ¥100, a large cup of hot coffee at ¥150 and a large cup of iced coffee at ¥180.

Drip coffee is more popular than canned coffee among women, Seven-Eleven Japan President Ryuichi Isaka said. He said the company also hopes to launch the service at its stores overseas.