Greg Lam's YouTube channel Life Where I'm From started one morning with a simple idea.
"Honestly, my wife started cooking breakfast and I was like, 'Hey, hold on, is it OK if I just capture this?' " The Canadian videographer recorded the most important meal of the day, with his elementary-school-age daughter, Aiko, explaining the finer details of preparing a Japanese omelette and eating natto.
The finished video, titled "What Japanese Breakfast is Like," sits at just over 3 million views on YouTube at the time of writing. No other English-language upload devoted to Japanese breakfast has more — nor does anything by American shoegaze band Japanese Breakfast. It was a fitting start to Life Where I'm From, a channel devoted to the less-celebrated moments from daily life in Japan.