Sake brewers in Tokyo hope to entice foreign and other consumers who may not be familiar with the iconic Japanese alcoholic beverage by organizing study tours of their breweries in English and after work hours.
The nine breweries in the Tokyo Sake Brewer's Association are also jointly developing a new product for launch by year-end with an aim to create a Tokyo souvenir in the run-up to the 2020 Tokyo Olympics, an association official said.
"Tokyo bears a strong image as a consuming area for sake, but we hope that locally brewed, tasty sake available here will become well known," the official said.