Kutchan, near Niseko, is probably the only town in Japan where convenience stores stock pinto beans and Vegemite. In fact, Hokkaido's ski paradise, internationally known for its powder snow, is steadily forging a new reputation, one bite at a time.
Ten years ago, food fare in Hirafu, the main resort area of Kutchan, was limited to Japanese pubs and chicken on a stick. Now there are more than 100 restaurants across the four ski areas catering to locals and tourists, and discerning foodies can choose from a variety of international dishes. Traditional Japanese choices are of course still in abundance, helping the area's après-ski reputation gain favorably on its Champagne powder renown.
"With Niseko and Hirafu becoming more international, we expect this trend to grow with better chefs moving to town, more international restaurants and, overall, a better food experience," says Nicolas Gontard, director of Niseko's Odin Properties.