Originally made as a program broadcast on NHK's education channel, "Design Ah!" — led by graphic designer Taku Satoh, Interactive designer and artist Yugo Nakamura, and musician Keigo Oyamada — has gone one step further to become an interactive exhibition. Taking the films and sounds of the television show as a source of inspiration, an array of artists have gone on to explore the theme of "design mind." "Design Ah!" brings together designers and the public, realizing that theme and making sense of the world through playful observation.