Jan 19, 2015

Tokyo charging ¥15 billion for top Olympic sponsorships

Any Japanese company still eager to become one of the top sponsors of the 2020 Olympic Games will have to cough up at least ¥15 billion (about $127.5 million) for the honor, it has been learned. The period for the “Gold Partner” sponsorship contract ...

Soccer sponsors raise pressure on FIFA over Qatar bribe claims

Jun 9, 2014

Soccer sponsors raise pressure on FIFA over Qatar bribe claims

Sponsors Adidas, Sony, Visa and Coca-Cola called on soccer’s rulers Sunday to deal thoroughly with allegations that bribery was used to secure the 2022 World Cup for Qatar, an issue overshadowing this week’s kickoff in Brazil. With its showpiece event only four days away, ...