Japan's largest airline is enlisting the help of the Star Wars film franchise to promote itself in the United States, one of its most heavily served markets.
All Nippon Airways Co., the flagship of ANA Holdings Inc., is introducing three Boeing planes — the 787, 777 and 767 — with Star Wars liveries in the coming weeks to help hype the December release of "The Force Awakens," the latest installment in the space fantasy saga.
Two of the Star Wars planes will be used frequently on ANA's trans-Pacific flights, according to Hideki Kunugi, the New York-based ANA senior vice president and general manager for the Americas.