Genomics has been progressing at an impressive pace in recent years, inspiring expectations that it will someday become an essential part of medical care.

Two Japanese Internet firms, DeNA Co. and Yahoo Japan Corp., believe that future is just around the corner and are launching DNA analysis services.

It may seem odd that companies with no background in gene-related fields would start such services, but DeNA and Yahoo Japan say the field meshes well with what Internet companies are good at, including analyzing and handling huge amounts of data.