LONDON — "Wagyu" beef has long been the preserve of Britain's exclusive restaurants and London's high-end stores, like Harrods.

However, the average bloke in the street will soon be able to have a taste of the prized wagyu thanks to a major supermarket chain that wants to bring luxury foods to everyone.

ASDA, part of the Wal-Mart group, has just started breeding cross Holstein-wagyu cattle for its supermarkets and hopes to start selling the product in early 2011.