Edible postcards for New Year’s promote squid fishermen


A fishery cooperative in Susami, Wakayama Prefecture, sells a rather unique New Year’s greeting postcard — you can eat it.

It is made of dried squid, a local specialty of the town.

The flat, vacuum-packed squid is wrapped in paper on which the sender pastes a sticker with the recipient’s name and address.

The postcard can be sent through the ordinary mail.

The cooperative usually produces only 3,000 of the postcards every year, but it increased the number by 600 this year after receiving large orders from companies in Tokyo and Osaka.

The squid postcard, named Surumeiru, is priced at ¥230, which does not include a postage stamp.