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Megan Mcardle

For Megan Mcardle's latest contributions to The Japan Times, see below:

Jul 19, 2014

Biggest effect of online ads shows up offline

Do online ads do any good at all? To find out, you just can't measure the effect on online transactions. That's almost like measuring the return on investment in television advertising by comparing total revenue achieved through the TV itself.

May 17, 2014

Democrats can't get traction on inequality

President Barack Obama has made any number of speeches about the rich who don't pay their fair share, but nationwide this has not translated into big gains for the Democrats who are pushing it.