Japan’s television program exports in the fiscal year ending in March 2013 totaled ¥10.43 billion, far less than South Korea’s ¥18.63 billion, according to government data.
Rights to broadcast Japanese TV programs brought in ¥6.22 billion, accounting for 60 percent of the export total. The remainder included rights to commercialize Japanese TV characters and sell program DVDs.
Animation shows accounted for 56.6 percent of the total exports, dramas for 16.4 percent and variety programs for 15.9 percent.
Asia accounted for 52.3 percent of the exports, followed by North America at 22.3 percent and Europe with 21.1 percent.
In many parts of Asia, Japanese animation programs such as “Doraemon” and “Dragon Ball” have a loyal fan base.