Yoshino Matsui

For Yoshino Matsui's latest contributions to The Japan Times, see below:

Japan's first magazine for chubby men aims for big following

Nov 13, 2015

Japan's first magazine for chubby men aims for big following

After working more than 10 years as editor-in-chief for a successful magazine catering to young, skinny Japanese male “hosts” who entertain female clientele at nightclubs, Norihito Kurashina made a 180-degree shift and launched a magazine targeting plump middle-aged men more like himself. Touted as ...

Akie Abe urges older leisure-seekers to ski again

Jan 6, 2015

Akie Abe urges older leisure-seekers to ski again

In an attempt to revive the popularity of skiing in Japan, an event will soon be held in Yamagata Prefecture to lure back middle-aged people who used to hit the slopes during the go-go days of the late 1980s bubble economy. The event’s bizarre ...

Futuristic bot cabaret wows Tokyo

Oct 5, 2012

Futuristic bot cabaret wows Tokyo

Paris may have the Moulin Rouge, but Tokyo now boasts its own distinctively futuristic cabaret experience: the Robot Restaurant, replete with giant robots operated by scantily clad women amid a dazzling profusion of lights. “Foreign customers who come here all say the same thing ...

Feb 11, 2010

Masking toilet noise may date back to Edo

YAKAGE, Okayama Pref. — Today there are colorful portable gadgets and iPhone applications to cover up the sounds people make when using the toilet, but a museum here has a large bronze urn dating from the 19th century that could be the earliest form ...

Miss World Japan looks for U.S. granddad

Sep 24, 2009

Miss World Japan looks for U.S. granddad

URUMA, Okinawa Pref. — For 21-year-old Elza Sasaki, Japan’s representative for the Miss World contest in December, winning the beauty pageant is not just about opening doors to achieve her childhood dream of becoming a super model, but also about generating media exposure to ...

Interest now obsessive for first 'otaku' test

Jul 15, 2005

Interest now obsessive for first 'otaku' test

Thousands of young Japanese men are expected to take a nationwide exam next month that would, if they pass, grant them recognition as experts in the field of “otaku,” or geeks. Since word of the first-ever Otaku Certificate exam broke in late June, publisher ...

Demolition company's jingle becomes a smash hit

Dec 30, 2003

Demolition company's jingle becomes a smash hit

One of the hottest companies in Japan today doesn’t produce cars, electronics or, for that matter, anything else. Its business is pure destruction, and by singing its praises the tiny Yokohama demolition firm has become dynamite. Nihon Break Kogyo Co.’s song splashed onto Oricon, ...

Nov 27, 2003

Radiant male clerks look to tempt female shoppers

Women are facing a cunning new strategy aimed at loosening their purse strings — attractive young men working as clerks in cosmetics and women’s clothing departments. Printemps Ginza Co., a department store in Tokyo’s Ginza district, was one of the first Japanese firms to ...

Mar 27, 2003

Health boom spurs proliferation of oxygen units

With the domestic market for health products continuing to expand rapidly, appliance vendors are now marketing a range of home-use oxygen units. On March 10, electronics giant Matsushita Electric Industrial Co. debuted the MS-X1 Oxygen Concentrator, a compact oxygen-supply unit that looks like a ...