Fujitsu, Siemens to link PC, server operations

Fujitsu Ltd. and Siemens AG of Germany will integrate their personal computer and server operations to create the world’s fourth-largest PC group, Fujitsu officials said Tuesday.

Under the agreement, Fujitsu and its European joint venture with Siemens will promote the global procurement of parts and standardize production and design specifications to reduce costs, the officials said.

The two firms also plan to unify product brand names next year, with the exception being desktop PCs designed for individual customers, they said. Fujitsu manufactures laptop PCs via a subsidiary in Shimane Prefecture that supplies its products to the joint venture.

Fujitsu and Siemens have already standardized some of their operations, such as those related to the development of desktop PCs, and plan to promote further cooperation, they said.

In the global PC market, U.S. firms Hewlett-Packard Co. and Compaq Computer Corp. have merged to create the top PC maker, followed by U.S. firms Dell Computer Corp. and IBM Corp.