Ryohei Nomoto wants to put fresher sashimi on your plate, and more money in the wallets of Japan's struggling fishermen.
His venture air-freights freshly caught fish from across Japan, processes them on the grounds of Tokyo's Haneda airport, and distributes the produce to the city's notoriously choosy eaters and restaurants across Asia — but Nomoto's goal isn't just freshness.
He wants to reinvigorate a declining fisheries industry by cutting out the middleman and giving more income to the nation's underpaid fishermen.