JAPAN

Tokyo department stores to target foreign tourists with lucky bags this New Year

The Mitsukoshi store in Tokyo’s Ginza neighborhood will offer a gold sake jug and cup in a lucky bag priced at ¥20.15 million. The set, aimed at foreign shoppers, will go on sale Jan. 3. | ISETAN MITSUKOSHI HOLDINGS

By Kazuaki Nagata
Staff Writer

Nov 19, 2014

Are you feeling lucky?

That's a question foreign tourists will be asked this New Year as department stores invite them to follow the Japanese tradition of buying a sealed bag of goodies.

"A big theme of next year's lucky bags is 'Discovery Japan.' We want not only Japanese people but also foreign customers to know more about Japanese food and craftsmanship," said Mami Nomura, a spokeswoman at Matsuzakaya department store in Tokyo's Ueno district.

Tokyo department stores to target foreign tourists with lucky bags this New Year

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