For businesspeople in Japan wanting to make a strong first impression, "meishi," or business cards, are as invaluable as an Armani suit or a reverential bow.
Indeed, the Japanese "sarariman" (salaried man) will often pay a little more for an innovative design that makes his card stand out. That, in part, was the stimulus behind Tokyo-based I.R. Care K.K.'s latest project -- a meishi-enhancing device recently put on the market.
The company's product, however, does not decorate calling cards with striking colors or eye-catching designs. But it certainly makes them stand out -- in more than one sense. It imprints Braille.