They may be newcomers to Tokyo, but behind the fashion names picking up traction this summer is a wealth of experience combined with honed artisanal skills.
Affordable minimalism
The beauty of origami folds, pleats and twists in clothing is usually something that could only be appreciated by frequenting luxury fashion houses and having deep pockets. But now a new local brand is encapsulating the intrigue of Japanese minimalism and applying it to a range of clothing that is far more accessible than those that have come before it.