I was once asked to translate a pamphlet published by the municipal government of one of the most beautiful and historically endowed cities in Japan. The material was aimed at foreign companies and their expat employees to entice them to the city.
The great thing about living here, stressed the pamphlet, was its fabulous shopping opportunities. There are department stores and shops everywhere, and many are located on the former sites of historical landmarks. Where stately old brick buildings once stood are now the sites of shiny new shopping centers, it bragged.
I doubt whether the message impressed many expats. It didn't impress me.