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Yuri Kageyama

For Yuri Kageyama's latest contributions to The Japan Times, see below:

Coca-Cola embraces Japan's quirky ways to capture market

Nov 30, 2016

Coca-Cola embraces Japan's quirky ways to capture market

Coca-Cola has been the No. 1 beverage maker in Japan for half a century, but it’s not thanks to the popularity of Coke. Instead, the American soft-drink brand has adapted to the quirky ways this society quenches its thirst. Coca-Cola’s nearly 1 million vending ...

Flamboyant lawyer Kawai fighting for Fukushima victims

Apr 12, 2016

Flamboyant lawyer Kawai fighting for Fukushima victims

Lawyer Hiroyuki Kawai stands out in Japan, a nation dominated by somber dark suits: When not in a courtroom, he often wears colorful shirts and crystal-covered animal pins. He is a noh dancer, a tenor and, of late, a filmmaker. His ride is a ...

Startup adds eye-tracking technology to virtual reality

Mar 22, 2016

Startup adds eye-tracking technology to virtual reality

No more fiddling with remote-controller buttons or a mouse. Just look. San Francisco-based startup Fove has developed eye-tracking for virtual reality — that kernel of technology many feel is key for the illusion of becoming immersed in a setting. Glance, and a video-game character ...