J. League on Wednesday announced a 10-year, ¥210 billion broadcasting deal with Britain-based Perform Group, in a historic pivot from live TV to streaming online.
According to J. League, it is the largest broadcasting deal in Japanese sports history. It is also a massive increase on its current contract with Sky Perfect JSAT Corp., which is worth ¥5 billion annually.
The new deal kicks in next year and runs to 2026. It does not cover terrestrial or satellite television.