The period from March to April is the time for many significant events in this country. The official government calendar ends on March 31 and a new fiscal year begins on April 1, and many companies wrap up their business year on the same cycle. Commencement ceremonies take place at schools in late March and the new academic year starts the next month.
April is also the time for new employees to start at companies and transfers tend to take place around this time. Many may equate the start of April with spring, the season that heralds the beginning of many things. The April 1 announcement of the name for the new Imperial era, Reiwa, may have made the season even more memorable this year.
This is also the season for hanami, or cherry blossom viewing. Although cherry trees bloom not only in Japan but in many other parts of the world, sakura trees seem to have a special appeal to people in this country.