Wasabi, green tea and sake aren't just foods in Japan, they're also a few of the many versions of KitKats on offer.
While the wafer-and-chocolate snacks have been available in more than 300 flavors here for more than four decades, recent offerings, from custard pudding to ginger, have made the nation the go-to destination for picking up odd variations. They're so popular among tourists that Nestle SA is building its first KitKat factory in 26 years to meet booming demand.
It's no surprise, then, that Japan boasts the world's second-largest consumption of KitKats. Nestle Japan will start operating a second factory in the city of Himeji, Hyogo Prefecture, from August dedicated to making upscale, pricier versions of the snack.