Popular music streaming service Spotify is trying its luck in Japan, where consumer demand for packaged media such as CDs is traditionally strong and the market for streaming still has huge potential to grow.
Visiting Spotify founder and CEO Daniel Ek announced the company's foray into Japan on Thursday at a news conference in Tokyo.
"I'm very excited to be here with all of you. This is the dream come true to me, to be here today, to be able to bring the 2 million artists around the world to Japan and of course to take the Japanese artists that we all love to the rest of the world," Ek said.