Takashi Oyabu is the president of a company in Matsuyama, Ehime Prefecture, that operates tourist infrastructure with a difference.

Its portfolio includes ryokan (traditional inns), restaurants and shops that sell high-end, locally made items such as towels and ceramics.

In the lobby of Dogo Yaya, a hotel operated by his firm Eight One Co. in the city's Dogo Onsen hot springs district, faucets offer a local specialty: mandarin juice.