New mothers in Japan can now seek help with household tasks as well as pre- and postnatal care amid a growing number of support organizations.
One such group, Sai-Mama, was started by Mika Okada, a midwife who also runs Sakura Maternity Center in Saitama Prefecture.
Established in October 2014 in an alliance with homemaking service providers, it started sending staff in pairs to new mothers' homes last June.