A diesel emissions scandal that hit German auto titan Volkswagen may not pose a direct threat to its Japanese operation, which does not sell diesel cars, but the company is bracing for a hit to its reputation, a spokeswoman said Thursday.

A spokesperson for Volkswagen Japan said the firm currently does not sell any diesel cars in Japan, but acknowledged the possibility that the issue may hurt its brand image and eventually affect sales there.

She said the firm will do its best to inform Japanese customers and allay concerns.