Nikkei Inc. said Tuesday it has agreed on a capital and business alliance with Winkontent AG, the publisher of monthly global affairs and lifestyle magazine Monocle, in which Nikkei will take a stake in the London-based magazine.
“Under Tyler Brûlé’s leadership, Monocle has grown rapidly to boast a core readership of thought-leaders around the world and through this wide-reaching partnership he Nikkei Group will be able to further boost its global reach,” Tsuneo Kita, president and chief executive officer of Nikkei, said in a statement.
An agreement was signed between Nikkei and Winkontent on Monday but the terms have not been disclosed.
By leveraging Monocle’s extensive sales channels in more than 100 markets around the world, Nikkei hopes to boost sales of its English-language weekly on business in Asia, Nikkei Asian Review. Nikkei and Monocle are planning a wide-ranging collaboration, including editorial partnerships for print and online, joint events and more. Nikkei BP, the publisher of Nikkei Group’s magazines, will offer its Japan sales channels to market Monocle in that market.