A confectionery store in suburban Saitama is generating a buzz thanks to its uniquely deceiving assortment of sweets.

One of them is the "Nanchatte ramen," which can translate roughly as "fake ramen noodle." The name sounds like a Chinese dish, but in reality it's a cake — that looks exactly like ramen.

"I wanted to create sweets more amusing and with more impact for customers," explained Hiromichi Iino, president of the Japanese and Western confectionery store Baigetsudo in Honjo, Saitama Prefecture.