SENDAI – Restaurants and food shops in Minamisanriku, Miyagi Prefecture, which was ravaged by the 2011 tsunami, have issued a full-color map featuring their establishments in hopes of attracting more tourists and local residents alike.
The map lists roughly 70 shops and eateries scattered around Minamisanriku that have lost customers to large-scale temporary shopping areas.
The A2-size, double-sided map was created by a group of small-scale merchants trying to revitalize tourism in Minamisanriku. Information provided on the map includes the locations of the shops as well as their hours, contact details and photos.
The listed shops contributed ¥3,000 each to print 5,000 copies for distribution to local people, including those still living in temporary housing. Customers who visit the shops and collect stamps will be provided with various benefits, such as free hot-springs visits and local specialties.