The recent arrival of major U.S. online auction operator eBay Inc. may bring another online revolution to Japan, the world's second-largest Internet market.

"Our objective is to be a leader in Japan," Meg Whitman, president and chief executive officer of eBay, said in a recent interview with The Japan Times. "I think it will be a competitive market, but we have a very good chance of establishing a leadership position."

The California-based company launched a Japanese-language Web site ( ebayjapan.co.jp ) on Feb. 28.