An upscale sushi restaurant opened in downtown New York in late May, with Japanese chefs serving authentic sushi using fish and rice airlifted from Japan.
The restaurant Sushi Ginza Onodera was set up by LEOC International Co., a Hong Kong-based affiliate of LEOC Co., a major Japanese catering service company providing meals for hospitals and other facilities.
The 32-seat restaurant, located on New York's posh Fifth Avenue, serves much of its sushi with fresh fish procured at the famous Tsukiji fish market in Tokyo and high-quality Koshihikari brand rice grown in Niigata Prefecture on the Sea of Japan coast.
Chef Masaki Saito and his team will be offering dinner courses for $300 to $400 per person. More reasonably priced options will be added in June, when lunch courses will be offered for $70 to $130 per person.
The restaurant joins other upscale sushi restaurants that have recently opened in New York, including Sushi Zo from Los Angeles and Kosaka, which also flies over much of its fish fresh from Tokyo's Tsukiji market.
It is Sushi Ginza Onodera's second restaurant to open in the United States following one that opened in Hawaii in 2013. The third one is due to be opened in Los Angeles in August. Branches of the restaurant have also opened outside the United States or Japan, in cities such as London and Hong Kong.
"We will compete in the center of New York and want to win so that we can use this as a springboard for expanding our restaurant network in the United States," said Hiroshi Onodera, chairman and president of LEOC.
"We want to open restaurants in San Francisco in the west and Boston in the east in the future," he added.
For more information, visit onodera-group.com.