The recently released White Cola Pepsi isn't the first chance the Japanese market has had to experience a snow-colored carbonated beverage. A yogurt-flavored Pepsi White had a limited run in 2008 and a limited-edition orange flavor was released in 2012.
This latest incarnation (¥140) packs a "subtle citrus" taste which, well, delivers on half of that promise: White Cola Pepsi tastes like weirdly thickened soda water with a faint but forgettable zest lurking within. Maybe Pepsi's inevitable fourth attempt at a "white cola" will work.
