You could say that I am extremely sensitive to certain types of sound, especially those that fill you with awe and cause goose bumps. Every time I hear tenor sensation Luciano Pavarotti sing the last climactic note in "Nessun Dorma" from Puccini's opera "Turandot," the hairs on the back of my neck stand on end, and then, as fast as electricity, a wave of goose bumps engulfs my whole body.

For some strange reason, the roar of the V10 engine in a Lamborghini Gallardo LP560/4 has the same effect on me. Floor the throttle on this Italian supercar and a crescendo of metallic music fills the cabin like a tsunami. And before I know it, my skin is buzzing with goose bumps all over again.

This is a special car that tickles the five senses like few others. But it's actually not technically Italian. Around a decade ago, Germany's Audi AG took over the struggling carmaker, effectively saving it from ruin. For many Lamborghini- loving Italians, it was a mind-numbing shock. They worried that the essence of their beloved company would be watered down, lost in translation.