Japan Economy News is a blog that delivers just what it promises: almost daily news and analysis on Japan-related economic issues, from marketing to real estate to finance and politics. Founder, editor and writer Ken Worsley is a senior partner at a marketing and strategic consulting firm in Tokyo and describes how his online activities complement the day job.

What persuaded you that there was an audience for a Japanese economy blog?

Initially, I knew I had myself as an audience. There simply wasn't a site publishing what I wanted to read, so I figured there must have been a niche to fill. There was also no real place for people to exchange ideas, information and links to outside sources and data on Japan's economy, and so I wanted to try to fill that void. Certainly, there's no shortage of daily information on the economy, but I wanted to create a place where people who wanted to dig deeper could find the original sources of reports that were being quoted in the media, as well as have a space to publish translations of reports that might not make it into the media. But mostly, it's about creating a space where people can interact with one another and actually participate in the news.