For most in Japan, April marks the start of the new working year. But for the anime and manga industries, it all begins in March.

Last weekend, the second annual AnimeJapan trade fair overtook Tokyo Big Sight, with more than 120,000 total attendees (a spike of 10,000 over last year's tally), 2,500 of whom were business representatives from Japan and overseas. This weekend, March 28 and 29, will see the first-ever "Otaku Summit," a special edition of the biannual Comics Market (Comiket), featuring manga-fan artists from 18 countries and held at Chiba's Makuhari Messe.

AnimeJapan is the union of two events, the former Tokyo Anime Festival (TAF) and The Anime Contents Expo (ACE), whose initial split was caused by a rift over ex-Tokyo governor Shintaro Ishihara's controversial censorship drive in 2010. The first TAF I attended in 2005 targeted industry insiders — domestic studios, networks and media. But AnimeJapan has evolved into a hybrid that is part overseas-style fan convention, part trade fair, and far more globally conscious.