With a clutch of Japanese and international pop artists at their disposal, the MTV Video Music Awards Japan have organized an after-party-turned-flea market to "end all flea markets."
The Flea Market for Tohoku is a chance for fans to see their favorite artists perform, and for the more obsessed among them to even buy a few of their idols' personal items. All proceeds will go to the victims of the March 11 earthquake and tsunami.
The Flea Market for Tohoku will be attended and supported by some of Japan's hottest artists including Anna Tsuchiya, Ai and Thelma Aoyama. Hip-hop artist Verbal, who recently recorded a charity single with Australian pop superstar Kylie Minogue titled "We Are One." Minogue has also donated a surprise item to the charity auction. International acts set to attend the event include German band Tokio Hotel.
Fans can get tickets via each performing artist's website. An additional 50 tickets are also being given away on the Flea Market for Tohoku's official website.
While stalls and live performances will take up most of the evening, there will also be an auction for big-ticket items including stage outfits, a car and other exciting donated goodies. In addition to the celebrities, big brands donating to the cause include Alfa Romeo, Reebok and H&M.
Flea Market for Tohoku takes place May 25 at Stellar Ball in Shinagawa, Tokyo. There are a limited number of tickets available, apply online at www.fleamarket.jp/tickets.