Ambitious is the word that comes to mind when looking at the publicity material for the inaugural New York-Tokyo Music Festival. Scheduled to take place in the Big Apple May 23-26, the event will feature live performances by a variety of Japanese artists, including Towa Tei, Ken Ishii and Mondo Grosso.
The live shows are happening at various Manhattan venues, including Pier 63, the Knitting Factory and Fryingpan. Besides concerts, the festival will include a symposium at the Japan Society. Up for discussion will be how to spread the word on J-pop to what the festival organizers call the "MTV generation."
Companies wishing to promote their wares and services are also being invited to rent booths at the festival.