Yasuaki Shimizu's artful jingles

Music Feb 13, 2018

Yasuaki Shimizu's artful jingles

by Russell Thomas

An effective commercial jingle wedges itself into your brain. There's the incessant repetition of Meow Mix, the harmony of McDonald's "I'm lovin' it" or the youthful chorus of "Biiiku, biku, biku, Bic Camera." Thirty years ago, though, Belgian record label Crammed Discs released an album ...