Business / Corporate Jul 24, 2018

Japan's Bandai to tap into China's baby toy market

Toymaker Bandai Co. says it will enter China's growing baby toy market next March by offering a range of products featuring characters from a popular Japanese picture book series. While the Chinese baby toy market has been expanding following the abolition of its one-child policy, ...

Toymakers in Japan boost efforts to tackle counterfeits

Business / Corporate Jul 2, 2018

Toymakers in Japan boost efforts to tackle counterfeits

Toymakers in Japan are strengthening measures against counterfeit products being sold overseas, especially in China. The proportion of domestic toymakers' sales made overseas has been growing, due to the shrinking domestic market amid the declining birthrate. Firms are concerned that overlooking the sale of counterfeit ...

Robotics Barbie aims to inspire girls to become scientists

Business Jun 27, 2018

Robotics Barbie aims to inspire girls to become scientists

An inspirational new version of Barbie will encourage young girls to embark on careers in engineering and the sciences, the iconic doll's manufacturer Mattel said on Tuesday. Barbie, who first hit the shelves in 1959, prides herself on trying out jobs where women aren't strongly ...