Tag - sports-business

 
 

SPORTS BUSINESS

Japan Times
SOCCER
Apr 17, 2022
Fan tokens from Manchester City to PSG disappoint as boom fades
For many hopeful fans, soccer club tokens have failed to meet expectations, with prices quickly losing steam within days of their release.
Japan Times
SOCCER
Jul 5, 2021
WE League welcomes Yogibo as title partner, DAZN as broadcaster
In sponsoring Japan's new professional women's soccer league, the two companies doubled down on their commitments toward gender equality other sustainable development goals.
Japan Times
MORE SPORTS
Jan 6, 2021
NHL sells division naming rights to corporate sponsors
The National Hockey League, which took a revenue hit last year due to the COVID-19 outbreak, said on Tuesday it has sold the naming rights to its divisions for the first time.
Japan Times
MORE SPORTS
Apr 1, 2020
Sports streaming service DAZN to stop paying rights fees to leagues: source
Streaming service DAZN has told sports leagues it will not pay rights fees for any suspended or canceled games amid the COVID-19 pandemic, according to a source familiar with the matter.
Japan Times
SPORTS
Mar 31, 2020
North American teams face long struggle to draw fans when outbreak subsides
When North American sports leagues return to action after the coronavirus crisis, questions are sure to linger over whether the fans will be willing, or have the resources, to pack stadiums as they once did, sports analysts have said.
Japan Times
MORE SPORTS
Feb 6, 2020
Companies making good use of platform at Sports Business Expo
Beginning with last year's Rugby World Cup, Japan has begun a golden period of hosting some of the world's biggest sporting events, including, obviously, this summer's Tokyo Olympics and Paralympics and also the 2021 World Masters Games in Osaka.
Japan Times
MORE SPORTS
Apr 15, 2019
Tiger Woods' Masters victory a huge win for longtime sponsor Nike
Tiger Woods's improbable Masters victory will reward the few companies that stuck with him through his struggles, and the ones that joined him when he was near the low point of his career.
Japan Times
BUSINESS
Feb 25, 2018
Sports expo spotlights high-tech ways to better train athletes ahead of 2020
With Japan riding high after its best showing ever in a Winter Olympics, a recent trade show drew attention to state-of-the-art technologies that could one day help train future Olympians.

Longform

Historically, kabuki was considered the entertainment of the merchant and peasant classes, a far cry from how it is regarded today.
For Japan's oldest kabuki theater, the show must go on