Rugby becoming the next frontier for hungry sports investors

Rugby Feb 24, 2021

Rugby becoming the next frontier for hungry sports investors

Rugby's crown jewels are in the sights of investors seeking to exploit the untapped potential of the market as struggling governing bodies try to replenish their coffers. U.S. private equity firm Silver Lake is reported to be offering around $340 million for a 15% share ...

NHL sells division naming rights to corporate sponsors

Ice Hockey Jan 6, 2021

NHL sells division naming rights to corporate sponsors

The National Hockey League, which took a revenue hit last year due to the COVID-19 outbreak, said on Tuesday it has sold the naming rights to its divisions for the first time. The move to sell naming rights to divisions that were once named after ...