
Business Jul 25, 2019
In digital era, Chelsea's tie-up with Yokohama Rubber blazes new trail in Japan
by Dan Orlowitz
For Chelsea supporters, the club's iconic blue uniform represents 114 years of history, dozens of domestic and continental trophies and a reputation as one of English soccer's established giants. For Yokohama Rubber, it represents global exposure, whether it's to the English Premier League's billions of ...