Tag - sponsorship

 
 

SPONSORSHIP

Shohei Ohtani has been appointed as the new technology ambassador for Rapsodo, the company announced Monday.
BASEBALL / MLB
Apr 22, 2024
Shohei Ohtani signs deal with sports technology company Rapsodo
Los Angeles Dodgers superstar Shohei Ohtani has signed a deal to become the technology ambassador for Rapsodo, the company announced on Monday.
Puma launches a new brand campaign with Olympic athletes in Paris on Wednesday.
OLYMPICS
Apr 10, 2024
Puma hones focus on speed in Olympic battle with Adidas and Nike
As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica's Olympic team helps to associate the brand with speed.
Andrew Chafin of the Detroit Tigers pitches during the fifth inning against the New York Yankees at Publix Field at Joker Marchant Stadium in Lakeland, Florida, on March 14.
BASEBALL / MLB
Apr 7, 2024
As more uniform flaws appear, Nike seeks solutions
Andrew Chafin has worn almost every shade and style across 11 seasons in the major leagues. The lefty has pitched in Chicago Cubbie pinstripes and the Kelly green of the Oakland A’s. He has covered his curls with the Detroit Tigers’ D, a timeless classic, and the Milwaukee Brewers’ ball-in-glove, a modern marvel. With the Arizona Diamondbacks alone, Chafin wore black, white, red, yellow, gray, dark gray and even faux-snakeskin accents.
A giant mural of baseball star Shohei Ohtani appears on the side of a hotel in downtown Los Angeles in March. ANA Holdings said it has reached a multi-year deal to be the official Japanese airline for the Los Angeles Dodgers.
BUSINESS / Companies
Apr 2, 2024
ANA to be official Japanese airline of Ohtani's LA Dodgers
The carrier will also collaborate with the Dodgers in celebrating Japanese culture at heritage nights events.
U.S. golfer Tiger Woods reacts on the 9th green on day 2 of the British Open Golf Championship in 2022.
BUSINESS / Companies
Jan 9, 2024
Tiger Woods and Nike end partnership after 27 years
Despite rumors, Nike maintains that it’s still committed to golf.
FC Barcelona's Martina Fernandez scores during a Women's Champions League group match against FC Rosengard in Barcelona on Dec. 21. A share of 83% of respondents from a recent corporate survey said they planned to increase their investment in women's sports in 2024.
SPORTS
Dec 29, 2023
After landmark World Cup, more sponsors keen on women's sports
A share of 83% of respondents from a recent corporate survey said they planned to increase their investment in women's sports in 2024.
Baseball player Shohei Ohtani speaks during a news conference on his presentation after signing a 10-year deal with the Los Angeles Dodgers at Dodgers Stadium in Los Angeles, California, on Thursday.
BUSINESS / Companies
Dec 15, 2023
Dip Corporation shares rise after Ohtani named brand ‘ambassador’
Shares in the internet job agency gained by as much as 8.9% in Tokyo trading after the firm announced its tie-up with the star baseball player.
Haruyuki Takahashi (center) arrives at the Tokyo District Court on Thursday.
JAPAN / Crime & Legal
Dec 14, 2023
Former Tokyo Games executive pleads not guilty over bribery
Haruyuki Takahashi is accused of accepting about ¥200 million in bribes to help firms be selected as sponsors and marketing agents for the Games.
An increasing number of companies are saying they won't use Johnny & Associates performers in new commercials.
BUSINESS / Companies
Sep 12, 2023
More companies move away from Johnny’s over sex abuse scandal
Many firms say they won't work with the agency again until it hears how Johnny's will help the victims and prevent further incidents.
England's Mary Earps won the Golden Glove as the top goalkeeper of the 2023 Women's World Cup
SOCCER / Women's World cup
Aug 24, 2023
England goalkeeper Mary Earps hits back at Nike over statement
England goalkeeper Mary Earps has questioned a Nike statement regarding the unavailability of her replica jersey during the recent Women's World Cup.
England goalkeeper Mary Earp has criticized team outfitter Nike over failing to produce replicas of her uniform for sale.
SOCCER / Women's World cup
Aug 15, 2023
Adidas and Nike navigate bumps in retail demand as WWC breaks records
As the market for women's soccer grows, marketers have to juggle the fan base's ever-changing demands.
Japan Times
JAPAN / Crime & Legal
Jul 12, 2023
Former head of ADK ad agency convicted in Tokyo Olympics bribery case
The Tokyo District Court sentenced Shinichi Ueno, 69, to a prison term of two years, suspended for four years.
Japan Times
JAPAN / Crime & Legal
Jun 6, 2023
Stuffed-toy maker's former execs convicted in Tokyo Olympics bribery case
They are among 15 people indicted for bribing a former organizing committee member over Olympic sponsorship and marketing contracts.
Japan Times
COMMENTARY / World
Apr 5, 2023
Everyone wants to make Ryan Reynolds money
Celebs are looking for equity-based endorsements in the hope of a big pay day — but this strategy won’t work for everyone.
Japan Times
BUSINESS / FOCUS
Mar 6, 2023
Osaka’s exclusion of Dentsu and Hakuhodo expected to impact 2025 Expo
The two companies have been excluded from the event following their indictment over Tokyo Games bid-rigging, but not many ad firms in Japan boast their level of experience.
Japan Times
JAPAN / Crime & Legal
Feb 28, 2023
Dentsu and five other firms indicted over Olympics bid-rigging
The indictment marks the latest development in months of investigations into alleged corruption in the planning and sponsorship of the Tokyo Games.
Japan Times
JAPAN / Crime & Legal
Feb 17, 2023
Ex-advertising head admits to Tokyo Olympics bribery
A total 15 people have been indicted in connection with five separate channels for bribes in the scandal that has tarnished the image of the Olympics and Paralympics.
Japan Times
JAPAN / Explainer
Feb 15, 2023
The continuing saga of the Tokyo Games scandal
The arrest of four more people last week has shaken the Japanese Olympic Committee and dealt a further blow to Sapporo’s quest to host the 2030 Winter Games.
Japan Times
JAPAN
Feb 10, 2023
Osaka Prefecture suspends scandal-hit Dentsu from bidding for contracts
The move by the prefecture comes as a former executive of the advertising agency was arrested earlier this week in a bid-rigging scandal involving contracts linked to the Tokyo Games.
Japan Times
JAPAN
Feb 9, 2023
Dentsu and other firms may face criminal charges over alleged Olympics bid-rigging
The Tokyo District Public Prosecutor's Office and the Fair Trade Commission are considering action against six firms suspected of predetermining who would plan test events and manage venues.

Longform

Later this month, author Shogo Imamura will open Honmaru, a bookstore that allows other businesses to rent its shelves. It's part of a wave of ideas Japanese booksellers are trying to compete with online spaces.
The story isn't over for Japan's bookstores