National Dec 12, 2021
The Dutch sex toy firm sponsoring the curling competition agreed to conceal its logo on the ice so the event could be broadcast in Japan.
Business / Tech Oct 28, 2021
Spotify’s advertising business beats forecasts thanks to podcasting
by Lucas Shaw
The firm reported a 75% jump in advertising sales for the third quarter and has projected over ¥131.8 billion in advertising sales for the first time on an annual basis.
Business Jul 28, 2021
Surprising stocks see windfall as Japan tops Olympic medal table
by Gearoid Reidy and Shoko Oda
The nation's haul of 11 gold medals is lifting everything from real estate stocks to the shares of seafood vendors with the most tenuous of links to the medalists.
Business Jul 2, 2021
Shohei Ohtani's baseball skills help his sponsors outperform the market
by Gearoid Reidy and Shoko Oda
As the U.S. takes note of Ohtani's prodigious ability, some market watchers in Japan are eyeing a third skill — the ability to boost share prices.
Business Jul 25, 2019
In digital era, Chelsea's tie-up with Yokohama Rubber blazes new trail in Japan
by Dan Orlowitz
For Chelsea supporters, the club's iconic blue uniform represents 114 years of history, dozens of domestic and continental trophies and a reputation as one of English soccer's established giants. For Yokohama Rubber, it represents global exposure, whether it's to the English Premier League's billions of ...
Soccer Aug 22, 2018
Ichiritsu Funabashi becomes Japan's first public school to sign uniform deal for soccer team
by Dan Orlowitz
Ichiritsu Funabashi High School announced a partnership with job listing site MyNavi on Tuesday, becoming the first public school in the country to sign a uniform sponsor for its soccer club. The Chiba Prefecture-based school, a nine-time Inter High School Sports Festival winner and five-time ...
Business Oct 18, 2017
Toyota Motor Corp.'s Lexus unit said on Tuesday it is evaluating its partnership with film and TV production firm The Weinstein Company after allegations that co-founder Harvey Weinstein sexually harassed or assaulted a number of women. Lexus, Toyota's luxury brand, is a sponsor of reality ...
Business / Corporate Nov 17, 2016
Rakuten to pay €220 million to place its logo on FC Barcelona jerseys
Japanese e-commerce giant Rakuten Inc. is paying €220 million ($235.4 million) to emblazon its logo on the FC Barcelona soccer team's jerseys for four years, in one of the biggest sponsorship deals in the sport. Rakuten, which has been trying to raise its profile outside ...
Business Mar 3, 2015
Toyota Motor Corp. will sign a contract later this month for the top-ranked Olympic sponsorship, becoming the first-ever automaker in the world to do so, sources said Monday. Toyota President Akio Toyoda and International Olympic Committee President Thomas Bach will attend the signing ceremony to ...
National Jan 19, 2015
Any Japanese company still eager to become one of the top sponsors of the 2020 Olympic Games will have to cough up at least ¥15 billion (about $127.5 million) for the honor, it has been learned. The period for the "Gold Partner" sponsorship contract will ...
Business / Corporate Jun 8, 2014
Sony Corp. became the first World Cup sponsor to call for a thorough investigation into accusations bribes were paid to secure the 2022 tournament for Qatar, raising pressure on soccer chiefs who have threatened to move the event if the allegations are proved true. Soccer's ...