Anxiety over Tokyo Olympics leaves Japanese sponsors counting the cost
Around 60 firms in Japan ploughed a record ¥361 billion ($3.3 billion) into the event, which was postponed for a year due to the pandemic.
In digital era, Chelsea's tie-up with Yokohama Rubber blazes new trail in Japan
For Chelsea supporters, the club's iconic blue uniform represents 114 years of history, dozens of domestic and continental trophies and a reputation as one of English soccer's established giants. For Yokohama Rubber, it represents global exposure, whether it's to the English Premier League's billions of ...
Ichiritsu Funabashi becomes Japan's first public school to sign uniform deal for soccer team
Ichiritsu Funabashi High School announced a partnership with job listing site MyNavi on Tuesday, becoming the first public school in the country to sign a uniform sponsor for its soccer club. The Chiba Prefecture-based school, a nine-time Inter High School Sports Festival winner and five-time ...
Toyota Motor Corp.'s Lexus unit said on Tuesday it is evaluating its partnership with film and TV production firm The Weinstein Company after allegations that co-founder Harvey Weinstein sexually harassed or assaulted a number of women. Lexus, Toyota's luxury brand, is a sponsor of reality ...
Rakuten to pay €220 million to place its logo on FC Barcelona jerseys
Japanese e-commerce giant Rakuten Inc. is paying €220 million ($235.4 million) to emblazon its logo on the FC Barcelona soccer team's jerseys for four years, in one of the biggest sponsorship deals in the sport. Rakuten, which has been trying to raise its profile outside ...
Toyota Motor Corp. will sign a contract later this month for the top-ranked Olympic sponsorship, becoming the first-ever automaker in the world to do so, sources said Monday. Toyota President Akio Toyoda and International Olympic Committee President Thomas Bach will attend the signing ceremony to ...
Any Japanese company still eager to become one of the top sponsors of the 2020 Olympic Games will have to cough up at least ¥15 billion (about $127.5 million) for the honor, it has been learned. The period for the "Gold Partner" sponsorship contract will ...
Sony Corp. became the first World Cup sponsor to call for a thorough investigation into accusations bribes were paid to secure the 2022 tournament for Qatar, raising pressure on soccer chiefs who have threatened to move the event if the allegations are proved true. Soccer's ...
