Kyushu distillers seek to build overseas fan base for <em>shōchū</em>

Business Sep 5, 2017

Kyushu distillers seek to build overseas fan base for shōchū

Spirits makers in Kyushu are working to attract overseas customers for their flagship product of distilled liquor called shōchū. Shōchū, typically distilled from barley, sweet potatoes, rice, buckwheat or sugar cane, is very popular in Japan but not nearly as well-known abroad as sake, which ...

Business Oct 22, 2015

Japan to boost protection of names of liquor-producing regions

The government said Wednesday it will expand the scope of the system to protect producing-area names of liquors as intellectual properties to enhance their brand power amid growing global demand for Japanese sake and shochu distilled spirits, sources said. Japanese beer and liqueur, including umeshu, ...

Kagoshima 'shochu' makers seek growth via H.K. fair

Business / Corporate Nov 8, 2013

Kagoshima 'shochu' makers seek growth via H.K. fair

Nine makers of "shochu" distilled liquor in Kagoshima Prefecture are pitching their products to a wider range of consumers in Asia, with their focus on the international liquor fair now under way in Hong Kong. Tensei Shuzo, which has already been marketing its shochu in ...

<em>Shōchū</em>: The spirit of the times

Food & Drink May 30, 2004

Shōchū: The spirit of the times

by John Gauntner

All it takes is a whiff and a sip of shōchū  to realize it is markedly different from the more common nihonshu (which Westerners call "sake," although in Japanese, sake is a catchall word for all alcoholic drinks). It is, too, a much more recent arrival. ...