Seiko, Citizen target upmarket foothold in U.S.

Business Sep 26, 2014

Seiko, Citizen target upmarket foothold in U.S.

by Keiichiro Otsuka

Japan's two major timepiece makers, Citizen Watch Co. and Seiko Watch Corp., are zeroing in on the high end of the North American market where Swiss firms have built solid brand recognition. Citizen is resurrecting the time-honored Wittnauer brand, a marque dating back to the ...