Prior to Japan's switch-over to full digital TV broadcasting in 2011, a number of industry insiders were already voicing concerns about how the new technology would affect their bottom line. With expanded bandwidth and additional channels, what — aside from reruns of old programs — could the networks produce to fill their round-the-clock schedule? And considering that the internet and other new media were already chipping away at their ad revenues, where would the budgets come from for quality programming?