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September 18, 2025
 

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RURAL

Juan Ansotegui walks on his property in Villalibado, a hamlet in the Odra-Pisuerga comarca of Burgos, Castile, Spain.
WORLD / Society
Sep 12, 2025
Spain wants to save rural areas — and it's finding creative ways to do it
Public and private actors are experimenting with ways to reverse demographic decline and save the centuries-old histories, traditions and cultures of Spain's rural communities.
Forbes and Unforgettable Travel Company have ranked Shirakawago in Gifu Prefecture as Asia's most beautiful village.
JAPAN
Sep 12, 2025
‘Fairytale’ Shirakawago ranked one of the world’s most beautiful villages
A UNESCO World Heritage Site, Shirakawago is famed for its verdant landscape and gasshō-zukuri farmhouses, which are hundreds of years old.
People buy groceries from a mobile supermarket in a rural area of Nagomi, Kumamoto Prefecture. The government is considering a new "hometown resident" registration system to help strengthen regional revitalization measures.
JAPAN
Sep 7, 2025
Japan eyes two types of 'hometown resident' registration
The system is included in the government's basic vision for regional revitalization, adopted in June.
The area around Shibuya Station in Tokyo. After the end of World War II, population concentration in the capital accelerated while other parts of Japan continue to see population declines.
JAPAN / FOCUS
Aug 18, 2025
80 years on: Tokyo prospers while local revitalization still insufficient
Experts stress the importance of setting up a system in which industrial resources are circulated locally in order to create a sustainable society.
Oita Prefectural Kusu Miyama High School in the town of Kusu, Oita Prefecture
JAPAN / Regional Voices: Kyushu
Aug 4, 2025
Two Oita towns to launch program to nurture aspiring local teachers
As the towns are facing population decline, there are few young aspiring teachers there.
Rural, a three-day techno festival, was held July 18 to 21 at Nowhere Camp in Fukushima Prefecture.
CULTURE / Music
Jul 30, 2025
How Japan made techno its own
Once inspired by Berlin and Detroit, Japanese techno now moves on its own wavelength — deep, immersive, and unmistakably local.
Mod's memoir “Things Become Other Things” chronicles his walking trips across the Kii Peninsula, surveying “a graceful end to a certain life cycle.”
CULTURE / Books
Jul 16, 2025
Craig Mod's life in motion in a disappearing Japan
In “Things Become Other Things,” the longtime resident of Japan captures that grace that lingers in slowly vanishing countryside towns.
Shuhei Nakata, president of Nakata Kogei — a wooden-hanger maker in Toyooka, Hyogo Prefecture — says a revised work evaluation system and a strict policy against workplace harassment has helped to attract women to the company.
JAPAN / Regional Voices: Fukushima
Jul 14, 2025
Fukushima looks to local initiatives to combat population decline
The measures will bring the area in line with other parts of Japan that are proactively trying to retain residents.
Expectant parents Masataka and Saki Ohita look at ultrasound images of their unborn twins.
JAPAN / Society / Regional Voices: Fukushima
Jun 23, 2025
Childbirth facilities disappearing from Fukushima towns
With just 26 facilities in the prefecture that can handle deliveries, there is concern that the trend could accelerate population decline.
A registration system linking local governments with the so-called connected population — nonresidents who regularly interact with regional areas — is designed to encourage people living in urban areas to play active roles in rural communities amid their shrinking populations.
JAPAN / Politics
Jun 15, 2025
Japan considers new system to connect urban and rural populations
The system aims to help those in overpopulated cities to play more active roles in rural communities with shrinking populations.
Young women are moving from rural regions to Tokyo due to the lack of opportunities for education and employment, as well as the prevalence of stereotypical gender roles in their hometowns, a survey by the Cabinet Office last December found.
JAPAN
Jun 13, 2025
Citing lack of opportunities, young women in Japan are not returning to rural areas
The government also stressed in its 2025 white paper on gender equality the need to eliminate the "fixed sense of gender roles" in rural communities.
The government is looking to ease the overconcentration of businesses in Tokyo to tackle labor shortages in the countryside, ensure nationwide economic growth and realize a sustainable society.
JAPAN / Politics
Jun 13, 2025
Government aims to create 10,000 jobs via business relocations from Tokyo
The move is aimed at easing overconcentration of companies in the capital and bridge an urban-rural divide in economic growth.
Prime Minister Shigeru Ishiba (right) speaking at the Headquarters for the Promotion of Gender Equality on Tuesday at the Prime Minister's Office
JAPAN / Politics
Jun 10, 2025
Japan OKs gender policy guidelines featuring aid for women's startups
The initiative contains support for female entrepreneurship through gender equality centers set up by local governments.
Prime Minister Shigeru Ishiba visits Jins Park in Maebashi, Gunma Prefecture, on Saturday.
JAPAN / Politics
Jun 7, 2025
Ishiba vows to set up council for regional revitalization
He hopes to include the plan in a basic concept of his signature "Regional Revitalization 2.0" program.
Chief Cabinet Secretary Yoshimasa Hayashi (third from left) speaks at a Council for Gender Equality meeting held at the Prime Minister's Office on Monday.
JAPAN / Politics
Jun 3, 2025
Japan to promote women's startups as part of push to stop rural outflow
Seeing fewer job prospects for women in the countryside as a problem, the government will improve consulting systems for business startups in rural areas.
American Robert Jefferson runs a YouTube channel called The Kamakura Gardener that invites viewers to enjoy the pleasures of gardening, cooking and slow living.
COMMUNITY / Our Lives
Jun 2, 2025
‘A garden is a grand teacher’: The Kamakura Gardener nurtures via YouTube
Veteran broadcaster Robert Jefferson has built up a following through his comforting video content about gardening, cooking and living in Kamakura.
Prime Minister Shigeru Ishiba talks during a meeting with business leaders about his Regional Revitalization 2.0 initiative.
JAPAN
May 22, 2025
Government to set numerical goals for regional revitalization
The targets will be set for 10 items, including the rate of young people relocating to regional areas.
Tokyo officials are pushing back against arguments that blame the dwindling national population partly on the concentration of people and businesses in the capital.
JAPAN / FOCUS
May 15, 2025
Regional revitalization faces Tokyo-countryside divide
Some blame Japan's dwindling national population partly on the concentration of people and businesses in the capital.
Dangami House is a 180-year-old former samurai residence of the Kato clan, who ruled over Ozu, Ehime Prefecture, until the Meiji Restoration.
JAPAN / Society / Longform
May 5, 2025
A house, a legacy and the quiet work of restoration in rural Japan
How one artist is using history, culture and community spirit to revive a fading samurai legacy — and possibly reshape rural Japan’s future.
With more wild bears entering human areas across Japan in recent years, the revised law is aimed at making it possible to deal with them promptly and prevent casualties.
JAPAN / Crime & Legal
Apr 18, 2025
Japan enacts bill allowing urban bears to be shot
The law designates animals with a high risk of harming people as "dangerous wildlife animals" that can be shot.
Wealthy foreign nationals picking up ultimate souvenir — a condo in Tokyo
A high-end property in the fashionable Daikanyama district in Tokyo
Japan dispatches five language education 'partners' to India
Five members of the Japan Foundation's Nihongo Partners program (front) gather at the Japanese Embassy in New Delhi on Monday.
Struggling train firm in Chiba Prefecture turns to self-deprecating humor
"Laughter is important when you're in a difficult situation," said Katsunori Takemoto, president of Choshi Electric Railway, on Aug. 5 in Choshi, Chiba Prefecture.
Over 90% of low-income families in Japan struggling to feed children
Save the Children Japan domestic program chief Sonoko Kawakami speaks at a news conference in Tokyo in July. A survey conducted by the group in June has found that over 90% of low-income households with children face food insecurity.
Japan's elderly population down at around 36.2 million
The estimated number of people age 65 or older in Japan stands at 36.19 million as of Monday, accounting for record 29.4% of the country's total population, according to the internal affairs ministry.
Japan’s front-line researchers see bright path ahead for dementia treatment
A scientist looks at scans of grains at the Memory Centre at the Department of Readaptation and Geriatrics of the University Hospital (HUG) in Geneva, Switzerland, on June 6, 2023.
Still plenty to fight for, says Japan’s team leader at worlds
Race walker Hayato Katsuki earned bronze for Japan on the opening day of the World Athletics Championships on Saturday.
Wealthy foreign nationals picking up ultimate souvenir — a condo in Tokyo
A high-end property in the fashionable Daikanyama district in Tokyo
Japanese athletes inspired by raucous home fans at World Athletics Championships
Fans cheer on the home favorites during the women's marathon at the World Athletics Championships in Tokyo on Sunday.
Japan's major art events converge this fall
Shinji Ohmaki’s “Tokinokage” exhibited at Fuji Textile Week 2021 shows the use of fabric as art.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Sumadori Bar on Shibuya Ward's main Center Gai street targets young customers who prefer low-alcohol drinks or abstain altogether.
Rethinking that second drink: Japan’s Gen Z gets ‘sober curious’
By Alex K.T. Martin

SUSTAINABLE JAPAN

We are pleased to announce the winners of the 6th annual Sustainable Japan Award.
We are pleased to announce the winners of the 6th annual Sustainable Japan Award.

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